For L’ORÉAL DÉFILÉ 2025, I joined the core creative team at across ideation, exploration, concepting, planning, and design execution—building a cohesive visual system that carried through runway, digital, and press. We developed bold yet human-centered assets that framed the collection’s narrative with clarity and edge, aligning craft with cultural resonance. From early mood and story arcs to final design deliverables, my role bridged strategy and expression to keep the experience intuitive, emotional,
and unmistakably L’Oréal.